Meet Emma's Creator: Christine Luken, Financial Dignity® Coach

I’m Christine Luken, founder of the Financial Dignity® movement, 18-year Financial Coach, and author of four books on personal finance and emotional money mastery.

I’m the creator behind Emma, The Emotional Money Coach™.

I’m here to empower you to claim your Financial Dignity® and create a peaceful, powerful relationship with money, one that feels aligned, not overwhelming.

I know the emotional weight of money shame because I’ve lived it. Years ago, I was drowning financially, buried under debt and embarrassment. But I took bold, compassionate action, and completely changed my money story.

Now, with the help of Emma, The Emotional Money Coach™, you can turn a new page on your finances starting today.

Emma is powered by 981 pages of my proprietary Financial Dignity® framework, plus my compassionate voice, calming tone, and practical wisdom from over 18 years of coaching. 

She thinks like me, speaks like me, and gently guides you like I would in a 1:1 session. 

My 6-month coaching program is $10,000, but you'll only pay a fraction of that to make Emma yours.

With Emma by your side, you’ll make wise money moves with emotional intelligence, self-trust, and the calm confidence of someone who knows they’re finally in control.
Let’s give your money story the happy ending it deserves.